I don't want to post the "beating a dead horse" animation just yet, but I'd really like to know what he's looking for too.
If I had Don LaFontaine (or Al Chalk, Nick Tate, John Leader, or in the case of this video, Hal Douglas, etc.) in here, threw a SM7b in front of him going into a Crane Song Flamingo, that's pretty much all that it's going to take. Sure, maybe add a little compression (maybe) or a dB or two of high shelf (again, maybe).
If I did the same with *my* "announcer voice" it wouldn't be anything close to that -- I wasn't blessed with Mr. LaFontaine's voice.
The "next steps" are whatever the mix is asking for --
I've been around the bush a few times...
Then why are we talking about this in the mastering forum? I still have no idea what any of this has to do with mastering... It barely has anything to do with
mixing for that matter.
But in any case, you get it at the source - If you don't have the source, you barking up the wrong tree.
The video is an example of a bad-sounding recording of a guy with a great voice. Again, it's all the source - and then messing it up as little as possible. Not taking the wrong source and trying to make it sound like something it does not.